ON THE INTERNET
sOcial
engageMent
i
n a companywide drive to
enhance its social media
presence, Certified Folder
Display recently launched a
visitortips.com campaign
that includes posting and
sharing insider advice on
Facebook, Twitter and Insta-
gram. The content focuses on
helpful travel tips, promotion
of custom travel publications,
interesting locales, timely in-
formation on events, great
dining spots, exciting activi-
ties, advertiser highlights,
and travel inspiration.
"We've also launched a
new Facebook Group called
VisitorTips Insider Travel Tips
with the goal to make it the
No. 1 go-to place for all things
travel," said Certified's Digital
Content Manager Karen Hoy.
"We encourage everyone to
like and follow our pages and
join the group."
> click here to join now.
C
ertified Folder Display Service's
work in increasing its digital
presence is a big reason for its
continued growth in the visitor and
hospitality industry of the fast-paced
21st Century. The company's latest in-
novation is "Deal and Steals," which
will make it easy for travelers to find
money-saving offers and share deals
with friends or on social media.
Currently in beta testing, Certified
hopes to launch Deals and Steals as
part of its visitortips.com platform this
summer, according to Digital Content
Manager Karen Hoy.
"Our goal is to make visitortips.com
the 'go-to' digital solution for the trav-
eling public during the planning stages
or while on vacation," Hoy said. "Once
users discover the opportunity for sav-
ings, they will return again and again."
visitortips.com serves as Certified's
digital portal to its thousands of
brochure racks displayed across the
United States and Western Canada.
"We have an unparalleled collection
of current and relevant content to
offer," Hoy said. "In order to meet the
needs of today's tech-savvy travelers,
having a digital presence for viewing,
saving and sharing travel information
is an imperative piece of the marketing
puzzle and greatly enhances physical
brochure distribution."
It won't just be travelers that will
benefit from the new digital content.
"Savvy advertisers know that you
need to cast a wide net to capture as
many clients as possible," Hoy said.
"The multi-pronged marketing ap-
proach that visitortips.com and Certi-
fied offers gives advertisers real results."
travel cOMPaniOn
Deals and Steals will add an exciting feature to VisitorTips.com
the digital age
> C L I C K H E R E TO L E A R N M O R E A B O U T V I S I TO R T I P S . C O M A N D S E E H O W I T D E L I V E R S T H E P O W E R O F B R O C H U R E S TO T H E I N T E R N E T !
< Print and digital resources go hand in hand
when it comes to marketing destinations.
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