C
ertified Folder Display
Service's unveiling of its
innovative
exploreboards
has been such a success
that the company is expanding into
more locations. The latest is the Man-
chester Grand Hyatt in San Diego, a
centrally-located hotel in the heart of
San Diego's bustling waterfront.
"This is a very large hotel with
over 1,600 rooms in their two towers,
so there is a lot of foot traffic," says
Jon Trumbull, Certified's Director of
Custom Publishing. "Those guests on
business enjoy the close proximity
to the San Diego Convention Center
and the Gaslamp District with all its
shopping, dining and nightlife op-
tions. It's also close to Petco Park."
In fact, the response has been so
high – usually more than 250 guests
access information every day from
the
exploreboard – that Certified is
considering adding one on the mez-
zanine level and another near the
back entrance, which leads to Seaport
Village, a popular dining and shop-
ping destination.
The Grand Hyatt's
exploreboard
isn't the only new high-tech board on
the scene. One has been placed at the
Winners Circle Resort in Solana
Beach near the Del Mar Racetrack,
two were added in the Los Angeles
International Airport, one was in-
stalled in the Historic Hood River
Hotel in Portland to help provide in-
formation in the unmanned visitor
center, and another can now be found
at Disney's Paradise Pier Hotel.
That brings
the total of
exploreboards
currently in
circulation to
43 in major
tourist hubs
such as Vancouver, Seattle, Portland,
San Francisco, Los Angeles, Orange
County, San Diego, Dallas and San
Antonio. Most are in hotels, but some
are located in visitor centers, casinos
and various attractions.
Trumbull said that while Certified
remains committed to print in terms
of promoting local businesses, activi-
ties and attractions, the company re-
alizes the need to have other options
for making its enormous amount of
content available through a variety of
different channels.
"I think marketers understand that
there has to be a balance of social,
digital and print," Trumbull said.
"exploreboards
work well with our
rack distribution because they offer
options and that's what people want."
< The Manchester Grand Hyatt in San Diego,
right, recently joined Disney's Paradise Pier
Hotel in providing ExploreBoards to guests.
................................................................
exPlOrebOards
>
click here
to learn more
about Digital
Media programs.
>
click here
for ExploreBoard
sales info.
HOT LINKS
digital
grOwth
exploreboards
are now in operation
at nearly 50 major
tourist destinations
