S
trategically located on the far northern edge
of Phoenix along Interstate 17, the main ar-
tery between the Valley of the Sun and vaca-
tion getaways such as Sedona and the
Grand Canyon, the Outlets at Anthem is a
popular shopping destination for travel-
ers and locals alike.
With more than 60 designer shops – in-
cluding Ann Taylor, Calvin Klein, Famous
Footwear, Kay Jewelers and Tommy Hilfiger – and
amenities that include a recently renovated air-con-
ditioned food court featuring free wi-fi, flat screen
TVs and resort-style seating, the Outlets is a shop-
ping experience that goes well beyond typical re-
tail therapy. There's a shaded outdoor kids' play
area and splash pad, free events all year long such
as visits with Santa Claus during the holidays, and
of course, the sparkling clean restrooms – a point
of pride for management and employees.
Passersby can't miss The Outlets thanks to the 85-
foot high, 1,200 square-foot LED message
board next to the freeway, lit up by more
than a million light bulbs. Owner Craig Re-
alty has made improvements to the prop-
erty every year since purchasing it in 2001.
"It's really an experience shopping
here," said General Manager Sara Zappia.
Creating that type of experience is part
of how the Outlets at Anthem stays ahead
of the competition. Public awareness is also
hugely important, and Certified Folder
Display Service has been a significant piece
of the company's marketing plan for more than a
decade. Zappia estimates that they place rack cards
in 250 locations and that more than 150,000 people
per year are exposed to their advertising through
Certified.
"We're lucky to be part of the Certified family
with the brochure program and concierge pro-
gram," Zappia said. "We're everywhere from the
top hotels in Scottsdale to the getaways up north
toward the Grand Canyon and the airport. It's
wonderful knowing that we're in that Certified
rack and people can find us easily. We want to
make sure people visit us on their way down into
Phoenix and on their way north."
> C L I C K H E R E T O L E A R N A B O U T V I S I T O R M A R K E T I N G W I T H C E R T I F I E D F O L D E R D I S P L AY S E R V I C E
SHOPPING PARADISE
The Outlets at Anthem offer an experience unlike any retail destination
The holidays come alive at the Outlets at Anthem in Phoenix,
which features the tallest Christmas tree in the state.
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