North County EDC Business Journal

SPRING 2016 // ISSUE 11

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l AGRICULTURE NORTH COUNTY BUSINESS JOURNAL x SPRING 2016 x sdnedc.org BY LindseY BaLL O n any given day in San Diego County, a farmers market is up and running, provid- ing farm-fresh produce, among other things, to visitors and residents alike. One of the benefits of living in the area is the avail- ability of such markets and the fresh produce and other foods they provide. "It's a community gathering place. It's a specific day and time when you know you're going to be able to go out and walk around and rub shoulders with people who live in your community, who live next to the mar- ket," said Casey Anderson, membership and projects manager at the San Diego County Farm Bureau. "You're going to find more variety, and typically, it's going to be very fresh. It's going to be almost guaran- teed to be vine-ripened or harvested within days or hours of arriving at the market." Farmers markets started popping up in California following legislation in the late 1970s that relaxed laws on packaging and labeling. However, markets locally found their footing almost a decade ago, when the number countywide jumped from 20 to 52. Anderson said San Diego County currently has 46 weekly farmers markets. These markets have benefits not just for consumers, but also for farmers and local businesses. GIFTS FROM THE GARDEN n FARMERS MARKETS PROVIDE FRESH FOOD AND PRODUCE – AND A BOOST TO LOCAL BUSINESSES Nearly 50 farmers markets take place every week in cities throughout San Diego County. fi PHOTOS COURTESY THE FARM BUREAU

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