INSIDE CERTIFIED
SURVEY SAYS!
Printed brochures remain a vital resource for travelers
I
t was the Internet, of all places, where we were recently re-
minded of the value when it comes to print. That's where we
came across a Yahoo! Travel survey where 95 percent of those
who responded spoke to the usefulness of printed brochures
while on vacation or otherwise traveling.
It didn't come as much of a surprise, really. While
we realize that printed marketing materials may
have taken a back seat in the eyes of some, we
also know that, based on the sheer number of
brochures we distribute every month, travelers
are indeed making use of this time-tested
method of garnering information.
The reasons are simple and straightforward:
• Printed brochures are kept long term, the way
one might hold onto a book they'd gone out and bought.
• They're used and re-used, with travelers and vacationers
tending to pick them up randomly from time to time.
• They're always "on," with no Internet connection ever
needed to access, view and absorb.
• They look great, with a timeless sophistication and prestige
that digital media simply cannot reproduce.
You can read all about the results of the Yahoo! Travel survey –
along with so much more – in this edition of Certified Insider.
PATRICK FEARN,
President
The Certified Insider is produced in association with Insider Digital Media. Learn more at www.insiderdigitalmedia.com or call (949) 600-8668.
ON THE ROAD!
C
ertified Folder Display Service recently
started upgrading its Dodge Caravans
with state-of-the-art 2015 Ford Transit
Connect vehicles. These new rides are far
more fuel-efficient, getting 25-30 miles per
gallon, and they carry almost 1,800
pounds of payload. Each van can carry a
supply of 90 different brochures and 10
different magazines!
Six new vans are already in place – and
six more soon to come!
1120 Joshua Way, Vista, CA 92081
(760) 727-5100 • (800) 799-7373
Fax (760) 727-1583
WHAT'S INSIDE
‰ Recent acquisitions
expand Certified's reach
‰ Survey results show the
value of printed brochures
‰ Meet Kira Howard, Sales
Manager for Canada region
‰ California Welcome
Centers ideal for distribution
‰ Magic Mountain's latest
thrill ride delivers chills
‰ How brochures expand
perceptions in Whistler, BC
‰ Coast-to-coast efforts
broaden digital horizons
‰ Then and Now: Brochures
have always told the story
