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WORK IN PROGRESS
■ NORTH CITY ENTERS NEXT PHASE OF GROWTH BY JOEL BEERS
LIVING THE DREAM
■ NORTH CITY DEVELOPER ENVISIONS
IDEAL PLACE TO VISIT OR CALL HOME
S
ustainability and walkability are key as-
pects of North City, with craft breweries
and locally sourced restaurants and artisans
serving as anchors rather than big box retail
stores and chain restaurants.
And with Cal State University San Marcos,
an elementary school, access to three free-
way off-ramps and two Sprinter locations all
nearby, real estate developer Michael Mc-
Donald of the McDonald Group believes it
will attract a wide
demographic, from
empty nesters who
want to live close to a
thriving urban com-
munity to young pro-
fessionals. And,
though it's located in San Marcos, he sees it
as a destination point for all of North County.
"When you think about it, as you're driving
Highway 78, it's hard to think of a place that
provides motivation to drive off and explore,"
McDonald said. "To have a successful center
of any kind, there has to be a reason to go
there. It has to be more of an event. You have
small pockets, like Encinitas around Highway
101, Solana Beach, Carlsbad's Village area,
but there really is no one place that has suffi-
cient critical mass to attract people. That's
what we envision with North City."
– JOEL BEERS
FUTURE PLANS
●
IN THE NEWS
NORTH COUNTY BUSINESS JOURNAL
❘
SPRING 2015
❘
sdnedc.org
Shopping and housing district.
CLICK
TO VISIT
NORTH
CITY
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