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> C L I C K H E R E T O L E A R N M O R E A B O U T T H E U. S . T R A V E L A S S O C I AT I O N A N D I T S M I S S I O N
T
ourism is one of the
top 10 industries in
nearly every state, gen-
erating about 14.6 million
jobs and billions of dollars in
revenue every year.
National Travel and
Tourism Week — sponsored
by the U.S. Travel Association
May 3-11 — is designed to
keep those numbers growing.
The annual event unites in-
dustry professionals from
more than 140 destinations
coast to coast, from conven-
tion and visitor bureaus to
hotels, attractions and trans-
portation companies.
This year's theme is Travel
Effect, a research-driven ini-
tiative designed to motivate
the workforce to use more of
their earned time off.
Activities include special
local events and promotional
campaigns to spotlight the in-
dustry's economic impact.
The event also provides a
platform to educate and em-
phasize to legislative repre-
sentatives just how important
travel-related businesses are
to the local economy.
"Tourism is the No. 1 ex-
port for our country," says
John Severini, President and
CEO of the California Travel
Association. "It drives our
economy and tourism im-
pacts so many jobs; the
money spent pumps money
into local communities and
benefits every person, even if
they're not in the industry."
Lobbying efforts have led
to many bills, including the
Travel Promotion Act of 2009
signed by President Obama.
The legislation led to Brand
USA, a public-private part-
nership created by Congress
to promote travel to the
United States. Brand USA's
$150-million-a-year campaign
is partially funded by incom-
ing tourist visa fees. No tax-
payer dollars are used.
"Travel is the lifeblood of
the economy, jobs, and in-
come," Severini says. "Na-
tional Travel and Tourism
Week is designed to make
the public more aware of its
impact."
ready for takeoff!
National Travel and Tourism Week highlights the industry's positive impact on our economy
travel
guide
N
ational Travel and
Tourism Week
kicks off May 3-11.
Here's everything you
need to know…
9 CliCk here to find
out what National
Travel and Tourism
Week is all about.
9 CliCk here to learn
more about this year's
theme: Travel Effect.
9 CliCk here for
great ideas to celebrate
National Travel and
Tourism Week.
9 CliCk here to
learn about The Travel
Promotion Act of 2009.
9 CliCk here for a
2013 National Travel
and Tourism Week
video recap.
Happy
travelers.
