NORTH COUNTY BUSINESS JOURNAL
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SPRING 2016
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sdnedc.org
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SPECIAL REPORT
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H
otels and hospitals, retail and real
estate, business parks and public
parking: Across North County, eco-
nomic development managers have
their eyes set on downtown revital-
ization projects, industry partnerships and corpo-
rate investment that are set to make 2016 an active
year for the region's economy.
And they all seem optimistic.
Matt Sanford, director of economic development
for the San Diego Regional Economic Development
Corporation and Innovate 78 program manager,
said the Highway 78 corridor stands to gain consid-
erably this year – both in awareness beyond the re-
gion and in tangible development.
"Now, when we're talking with companies along
the 78 corridor, or companies interested in the 78
corridor, they're seeing it as one region, instead of
five individual cities," said Sanford.
"Our organization works with a lot of other cities
and organizations around the country and around
the world, and the collaboration between these five
cities is, quite frankly, not something that we see
anywhere else," he added.
That corridor, of course, encompasses a wide
swath of North County, most of its population, and
much of its industry. But aside from the Innovate 78
collaboration, each of North County's cities is bank-
ing on a handful of local projects and programs to
bring growth this year. Here's a look:
OCEANSIDE
>> North County's most populous city has seen
sweeping changes downtown and significant invest-
ment by corporate behemoths like Genentech and
FedEx. The good news seems to be holding in 2016,
with continued expansion in the city's business park
and a new downtown redevelopment project.
Surrounded by recently successful redevelop-
ment, North Beach Promenade is scheduled to break
ground off Pier View Way and Cleveland Street this
summer, with 52 residential units, 9,000 square feet
of retail, and 427 new parking spaces – 350 of which
Economic developments suggest that 2016
will be a big year for business in North County
BY tom pfingsten
POSITIVE
PICTURE
Artist rendering of North
City in San Marcos.
