Issue link: http://read.insidecustommedia.com/i/473959
● PROFILE NORTH COUNTY BUSINESS JOURNAL ❘ SPRING 2015 ❘ sdnedc.org Your business, big or small, needs solutions that are as unique as the San Diego landscape. That's where Cox Business excels. From the Fortune 500™ to sole proprietorships, every customer receives the same level of dedication and commitment. Our voice, data and business TV solutions are scalable, reliable and tailored to fit your needs. And though we're local, doing business where you do business, we have the power to reach nationwide. Strengthen your business with the power of ours. Let's Talk. Call today to ask about our latest promotions! (8) 2- visit us at coxbusiness.com Cox Knows Business. Services provided by Cox Business, a division of CoxCom, LLC. Services not available in all areas. Other restrictions apply. ©2015 CoxCom, LLC. All rights reserved. When it comes to communications, what is the most valuable thing you've learned at GoPro? 7RPLCRSJJONE>T2TDLSMM LSJSQMSTOMTQTDLSMMTLSJSQMS?TQTFQL;SRONE MKSSRTOMTQTFQL;SRONETMKSSR?TQNITRKSCTQLS OFDPLRQNR>T)HRTHNISLMRQNIONETKPATRP DHRTRPESRKSLTQTEPPITMRPLCTQNITKPATRP MKQLSTORTONTRKSTLOEKRTFQNNSLTQNITAORKTRKS LOEKRTQHIOSNGSMTOMTDLP@Q@JCTRKSTFPMRTOF< DPLRQNRTDQLRTPBTEPPITGPFFHNOGQROPNM> What's most challenging about your role as senior global director of media relations? 2RTQNCTEO=SNTROFSTRKSLSTQLS FHJRODJSONOROQRO=SMTQNIDLP&SGRMEPONE PNTQNITNSATPDDPLRHNOROSMQLOMONETS=SLC IQC?TNPRTRPTFSNROPNTRKSLSTQLSTDSP< DJSTSFQOJONETHMTQNITGQJJONETHM S=SLCTIQCTAORKTBQNRQMROGMRPLOSM Q@PHRTKPATRKSCTQLSTHMONE P*LPTGQFSLQM>T7PT;SSDONETBP< GHMSITQNITNPRTESRRONE IOMRLQGRSI@CTQNPRKSLTGPPJTOISQTPLTMRPLC OMTDLP@Q@JCTPHLT@OEESMRTGKQJJSNES> How has San Diego played a part in the global release of GoPro? /TAPL;SI ONT7OJOGPNT%QJJSCTBPLT,TCSQLM>T/NTRKS APLJITPBTRSGK?TORTOMTMHGKTQNTQFQ$ONETQNI SNSLEO$ONETDJQGS>T6KSTOISQM?TRKSTMSNMSTPB SNRLSDLSNSHLOMFTOMTBQNRQMROG>T2NITRKQRTOM AKSLSTPHLTKSQI'HQLRSLMTQLS>TPLTFS? @SONETJPGQRSITONT7QNT.OSEPTKQMTKSJDSI FSTRKON;TPHRMOISTPBTRKST%QJJSC?TQNITKQM EO=SNTFSTEPPITDSLMDSGRO=STPNTKPATFPMR DSPDJSTAQNRTQNITHMSTRSGKNPJPEC> Biggest obstacles? 2MTAORKTQNCTGPF< DQNC?TRKSLS9MTQJAQCMTELPAONETDQONM>T0S QLSTQJJTMPTDQMMOPNQRSTQ@PHRTPHLTDLPIHGRM QNITASTAQNRTRKSFTRPTMHGGSSI>T7PFS< ROFSMTAKSNTRKONEMTIPN9RTEPTRKSTAQCTAS SN=OMOPN?TRKQRTGQNT@STBLHMRLQRONE>T For a company expanding as quickly as GoPro, what advice do you have for its director of communications? .PN9RTJPMSTMOEKRTPBTRKONEMTRKQRTEPRTCPHTRP RKOMTDPONR>T)HOJITPNTOR?TIPN9RTRLCTRPTLSON< =SNRTOR>T2JMP?TOBTCPHTQLSTELPAONETEJP@< QJJC?RKSLSTQLSTFQNCTGHJRHLQJTIOBBSLSNGSM @HRT/T@SJOS=STDSPDJSTQLSTRKSTMQFS>2NI AKQRTLSMPNQRSMTAORKTQTRCDSTPBTQHIOSNGS PLTELPHDTPBTDSPDJSTKSLSTONTRKST(>7>TAOJJ LSMPNQRSTAORKTDSPDJSTONTPRKSLTFQL;SRM> GoPro is on top of the world. You've just released Hero – what's next? #HL EPQJTOMTRPTKSJDTDSPDJSTGQDRHLS?TGLSQRS? FQNQESTQNITMKQLSTRKSOLTDQMMOPNMTAORK PHLTDLPIHGRM>#HLTGQFSLQ?T P*LP !"#?TOMTRKSTGQDRHLSTDQLR>T6KSTGLSQRS? FQNQESTQNITMKQLSTQLSTPHLTMPBRAQLSTDLPI< HGRM?TAKOGKTONGJHIST P*LPT7RHIOPTQ ISM;RPDT=OISPTSIORONETMPBRAQLSTDLPELQF QNITRKST P*LPT2DDTBPLTFP@OJSTDKPNSM QNITRQ@JSRM>TPHTAOJJTMSSTHMTONNP=QRONETON RKOMTQLSQ>T2TJPRTPBTRKSTRSQFTKSLSTONT:QLIOBB OMTAPL;ONETPNTRKSMSTMPBRAQLSTDLPIHGRM> CLICK TO VISIT GOPRO ONLINE